Restaurants look to play their gift cards right

Restaurants look to play their gift cards right

Restaurant companies nationwide are examining their gift card programs in the wake of the Federal Trade Commission’s pending settlement with Darden Restaurants Inc., revealed this month, over its allegedly improper disclosures of “dormancy” fees.

The fast-growing and lucrative gift card business, which has spread to scores of chains, also was receiving scrutiny at the state and federal levels, including a bill in Florida’s

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TAGS: Finance
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