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Restaurants eye sweet success with Halloween promos

Restaurants eye sweet success with Halloween promos

With Halloween falling on a Saturday night this year, restaurateurs across the country are hoping to revive zombified guest traffic all weekend by offering ghoulishly value-added treats — as well as a few tricks.

Promotions range from cute, including Papa Murphy’s Jack-O-Lantern pizzas, to downright creepy, such as the “Eye Scream” dessert at 2941 Restaurant in Falls Church, Va.

At Papa Murphy’s, the 1,150-unit take ‘n’ bake pizza chain based in Vancouver, Wash.,

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