Regional chains outrank national rivals in studies

Regional chains outrank national rivals in studies

Smaller restaurant chains seem to have found the formula for competing successfully against larger, national rivals, who continue to struggle to differentiate themselves from one another, according to two recent brand studies.

The highest customer satisfaction ratings in Sandelman & Associates’ 2007 Quick-Track Awards of Excellence went to smaller, regional chains, while the 2008 Brand Keys Customer Loyalty Engagement Index revealed that consumers find it difficult to distinguish one

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TAGS: Marketing
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