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Quiznos Sub Awards Creative Duties to Cliff Freeman and Partners

DENVER Quiznos Sub has chosen MDC Partners’ Cliff Freeman and Partners of New York to handle creative duties on its estimated $80 million account. —

The agency replaces WPP Group’s Ogilvy & Mather of Chicago, which had developed Quiznos’ TV campaign that claimed the chain had a better product than competitor Subway. —

This is the second time in just a few years that Cliff Freeman has handled creative duties for Quiznos. The agency produced a series of edgy ads for the chain starting in 2000. In 2003 one ad featured a man who had never eaten a Quiznos sub. A friend teasingly asked, “What, were you raised by wolves?” The camera then cut to a flashback of the man and baby wolves suckling on a mother wolf. —

Denver-based Quiznos has about 5,000 units worldwide. —

TAGS: Fast Casual
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