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Popeyes to unveil new identity

Popeyes to unveil new identity

ATLANTA The 1,901-unit Popeyes Chicken and Biscuits chain will reintroduce itself as Popeyes Louisiana Kitchen in an ad campaign that begins next week, said an official from parent company AFC Enterprises Inc.

The new name reflects the brand's heritage of "Louisiana-inspired home cooking," said Dick Lynch, chief marketing officer. He said Popeyes' new "Louisiana Fast" positioning is slow cooking meets fast food.

On Monday the chain will begin airing

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