The NRN 50: Fighting an image problem

Don’t tell Jim Sahene restaurant work is a dead-end job.

Once the manager of a lone TCBY store in Little Rock, Ark., he is now chief executive of Bruster’s Real Ice Cream, a Bridgewater, Pa.-based premium ice cream purveyor with more than 260 units.

“It was truly a great experience—from running a single store to maintaining 3,000 stores and connecting pretty well with the franchise community,” Sahene says.

Even in the