NRN 50: Cult cachet

NRN 50: Cult cachet

Favorites like McDonald's McRib capitalize on fan enthusiasm

Since its introduction in 1981 as a limited-time offer, McDonald’s McRib sandwich has inspired fans to create songs, T-shirts and Facebook pages as a show of devotion, or to drive all night to McDonald’s units identified on a special McRib Locator. You’d think McDonald’s might want to keep an item like that on the menu.

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