Mix-in chains reach for youngsters with texting campaigns

ATLANTA Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery have launched new mobile texting campaigns designed to reach younger consumers.

Customers can text “slab” for Marble Slab and “moo” for MaggieMoo’s to 30364 and receive mobile coupons and other information regarding ice cream products and promotions. The first mobile coupon will reward customers with $1 off any Tasty Creation at Marble Slab or Fresh Escape ice cream combination at MaggieMoo’s.

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