Menu Watch: Healthful items perform well

Menu Watch: Healthful items perform well

I recently tried to get a spokesman from Applebee’s to tell me how well his chain’s low-calorie Weight Watchers and Under 550 Calorie items were selling. He declined to give me figures for competitive reasons, but he did indicate that the 2,000-unit casual-
dining chain, which recently added new items in those categories, wouldn’t be doing that if they weren’t selling well.

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