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McDonald’s to cut drink prices?

OAK BROOK Ill. McDonald’s units in western states may cut the price of 32-ounce soft drinks in about half this summer, to $1, as a way of stealing business from convenience stores, according to a report in Crain’s Chicago Business.

Crain’s said the possibility of discounting one of the chain’s most profitable menu items was raised in a memo issued April 2 to McDonald’s franchisees and intercepted by the publication.

The memo from a western division executive did not outline a launch date or say whether a soft drink discount would extend beyond that division to other parts of the country. McDonald’s corporate headquarters’ spokesmen did not return a call seeking comment.

McDonald’s has been expanding its beverage lineup to include iced coffees, espresso-based specialty coffees and sweet tea.

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