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McD spins Happy Meal tie-in to 'Spiderwick Chronicles'

OAK BROOK Ill. McDonald’s Corp. has launched a Happy Meal tie-in to the release of “The Spiderwick Chronicles,” which opened in theaters Thursday.

Meals contain one of eight figurines based on characters in the movie and a special Seeing Stone, which is featured in the animated film. The figurines light up, and when viewed through the Seeing Stone a surprise holographic image is revealed. In the movie, the characters encounter fantasy creatures from an invisible world that can be seen only through the Seeing Stone.

The promotion will run through March 13 at participating restaurants in McDonald’s system of 13,700 U.S. units.

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