SAN FRANCISCO Calif. Macy's has started outfitting its stores with a new proprietary quick-service concept and variations on a landmark West Coast outlet created by famed baker Nancy Silverton.
The department-store chain describes its new homegrown Macy's Taste Bar as a "quick-service gourmet food and coffee bar." The menu includes soups, salads and sandwiches developed by Macy's Culinary Council, the group of celebrity chefs who lend their names to the chain's other food outlets, the retailer said.
News reports say the concept made its debut yesterday in a newly constructed 180,000-square-foot Macy's in Bolingbrook, Ill. Press reports from Florida say the Taste Bar may be featured in as many as eight of the retailer's outlets in that state.
Meanwhile, the company said, its stores in California are slated to add additional branches this spring of Nancy Silverton's La Brea Bakery, the café-style place in the Macy's on State Street in Chicago. The concept is patterned after the famed bakery on South La Brea Avenue in Los Angeles.
The Chicago store also features Rick Bayless' Frontera Fresco, a variation on the famed local chef's Frontera Grill.
Macy's stores in Florida will host units of Wolfgang Puck Gourmet Express and chef Todd English's Figs chains.
Macy's, a holding of Federated Department Stores Inc. here, sports a variety of foodservice facilities in its more than 725 stores nationwide. Those other brands include outlets of the Cosi fast-casual sandwich chain and such one-of-a-kinds as the Cellar Grill in New York City.