WINSTON-SALEM, S.C. As expected, Krispy Kreme Doughnuts has introduced a multigrain doughnut as a more healthful alternative to its signature treat.
The new multigrain cake doughnut is made with seven grains and topped with an oatmeal crisp crunch. It is made with molasses, brown sugar and pecan flavors.
Franchisor Krispy Kreme Doughnuts Inc. alerted shareholders several months ago that it planned to add the new doughnut as a possible traffic-builder. At the time, executives noted that Krispy Kreme's signature Original Glaze doughnut is perceived to have more calories and perhaps a worse nutritional profile than it actually does.
Krispy Kreme has been unable to stem a decline in sales, a trend it initially attributed to the low-carbohydrate craze. The company recently reported that its losses deepened for the quarter ended April 29 to $7.4 million, compared with a net loss of $6 million in the year-earlier quarter. Revenues were down to $110.9 million, compared with $119.4 million a year earlier.
