Krispy Kreme debuts smaller 'Neighborhood Shop' concept

Krispy Kreme debuts smaller 'Neighborhood Shop' concept

WINSTON-SALEM N.C. Krispy Kreme Doughnuts on Monday debuted its first Neighborhood Shop and Kremery, one of two smaller retail concepts the doughnut company is using to expand into new locations.

The new company-owned store is located in a shopping center in Knightdale, N.C., a suburb of Raleigh. At 1,750 square feet, the Neighborhood Shop and Kremery is roughly half the size of the chain's freestanding 4,000-square-feet "factory" stores, said Brian Little, director

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