EMERYVILLE Calif. Taking aim at Starbucks’ popular new oatmeal breakfast offering, Jamba Juice on Thursday unveiled its Steel-Cut Oatmeal with Fruit at Chicago locations, with a national rollout scheduled for January 15.
Unlike Starbucks' quick-cooking rolled oats, Jamba's newest menu offering uses slow-cooked steel-cut oats, which are higher in protein and fiber, said James White, Jamba Inc.’s new president and chief executive,