Jack in the Box bets on new product lines, price hikes

SAN DIEGO Jack in the Box Inc. said it would add breakfast bowls and a line of pita snack sandwiches to drive customer traffic and return to positive same-store sales.

Menu price increases are also slated to improve sales results. Jack in the Box already has increased average menu prices by 2.5 percent and said it has hired a pricing consultant to evaluate further increases and possible side effects for price-sensitive consumers.

Same-store sales for

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.