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IHOP pancake promo raises $1.3M for charities

GLENDALE Calif. A pancake giveaway earlier this week by the 1,396-unit IHOP chain raised more than $1.3 million for children’s charities, officials said Friday.

During the National Pancake Day celebration on Tuesday, IHOP gave away an estimated 2.5 million buttermilk pancakes — or roughly 833,000 short-stack orders. In lieu of payment, guests were asked to make a donation to the Children’s Miracle Network or other charities.

Despite the dismal economy, this year's event raised far more than the $875,000 collected last year, officials said.

“This really isn’t about giving away free food — it’s about making a difference in the lives of children across the nation,” said Carolyn O’Keefe, IHOP’s senior vice president of marketing. “And even a challenging economy proved no match for our guests’ incredible generosity.”

This year's event marked IHOP's fourth National Pancake Day.

Contact Lisa Jennings at [email protected].

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