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Grilled is great, but can KFC sell it?


Four years.

That's how long Kentucky Fried Chicken has worked to perfect its newest offering, Kentucky Grilled Chicken, a bone-in product not being tested in seven U.S. markets.

One year.

That's the span KFC's marketing minions have to figure out how to promote KGC when it goes nationwide next spring. For a 65-year-old brand with an identity linked inextricably to its southern-fried signature — and all its nutritional baggage — the chain faces the

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TAGS: Marketing
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