In the era of Simon Cowell, restaurants vie for sales through talent contests

OKLAHOMA CITY Add Sonic Drive-Ins to the list of chain and independent restaurants that are betting on talent contest tie-ins to snag attention during the normally slow post-holiday season.

With broadcasters fighting for viewers with programs like “American Idol,” “Dancing with the Stars,” “So You Think You Can Dance” and “America’s Got Talent,” restaurants are striving to capitalize on the talent-contest phenomenon, either by forging a connection to those big

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TAGS: Marketing
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