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Donatos appoints new agency of record

COLUMBUS Ohio Donatos Pizza has picked Ten United as agency of record for its $7 million ad account.

The agency, which has offices here and in Pittsburgh, replaces Martin/Williams of Minneapolis, which had held the Domino’s account since 2000. Ten United will be responsible for advertising, promotions, in-store material and interactive marketing. This includes building a systemwide brand positioning, which will be executed locally in all markets.

Donatos, which is headquartered here, operates 175 restaurants and 17 take-and-bake kiosks and is featured in 10 entertainment and sports venues in five states.

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