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Domino's sandwich promo takes off

ANN ARBOR Mich. Domino’s Pizza is looking for a quick sales boost for its new Oven-Baked Sandwiches with the launch of a 10-day promotion that will award airline tickets to customers who order a sandwich online.

The chain, in partnership with Northwest Airlines, said it would award two roundtrip flights to one winner a day through Nov. 5. Any order that includes one of the new sandwiches will be automatically eligible to win flights anywhere in North America and other select destinations.

Domino’s, which has nearly 9,000 units worldwide, recently introduced the sandwiches to compete head-to-head with Subway for a share of the sandwich category.

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