ANN ARBOR Mich. Domino’s Pizza has named Crispin Porter + Bogusky as lead creative ad agency of record. The pizza chain said ads to break in the first quarter of 2008 will take a “new, edgy approach,” which the agency has a reputation of delivering.
CP+B replaces JWT of Detroit, which had held the account for nearly six years. Domino’s began an in-house agency review in June. Billings were not disclosed, but the account is estimated at more than $150 million.