ANN ARBOR Mich. Domino’s Pizza, in its latest marketing promotion, is making use of an appealing calendar date, especially for fans of the number 9.
The first 99 people who are turning either 9 or 99 on Sept. 9, 2009 — that’s 09/09/09 — and who prove it by e-mailing a copy of their birth certificate or driver’s license along with their address and phone number to [email protected], will receive a $25 gift card.
Domino’s is using the birthday tie-in to draw attention to its newest menu item, molten chocolate cakes called Chocolate Lava Crunch Cakes.
“We won’t see the date for another hundred years,” spokeswoman Jenny Fouracre said in a statement. “So in honor of this unusual day on the calendar, we thought it would be fun to provide the birthday cake, our newest dessert menu item, to those turning 9 or 99.”
The contest runs from Aug. 31 at 8 a.m. through Sept. 30 at 11:59 p.m., or until all 99 prizes are gone.
The cakes have been tied to birthdays in other promotions as well. People with birthdays in August were offered free cake on their birthday, and in Washington, D.C., free cake was given to everyone on President Obama’s birthday, Aug. 4.
The cakes also are being given away for free with an order of BreadBowl Pasta for $5.99 in a national campaign that runs through Sept. 13.
Based in Ann Arbor, Mich., Domino’s operates or franchises about 8,900 units worldwide.