Denny’s tries to fend off QSRs with new ad campaign

SPARTANBURG, S.C. Denny’s is betting it can lure diners away from their fast-food breakfasts with a new integrated advertising campaign set to break May 28.

Created by Publicis Mid-America Dallas, the campaign includes two 15-second TV spots, radio ads, outdoor ads and online messages.



One TV spot shows a driver with a fast-food breakfast on the car’s seat. She slams on the brakes and makes a mess of the

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