Denny’s changes ad agency, tries Super Bowl buy

SPARTANBURG S.C. Denny’s Corp., battling negative same-store sales at its 1,541-unit family chain, replaced advertising agency Publicis Mid America with Goodby, Silverstein & Partners and said it would make a first-ever Super Bowl ad buy.

GS&P of San Francisco will handle brand strategy, creative work and promotions, while media buying remains with Optimedia, according to sources at Spartanburg-based Denny’s. They said the new agency “is charged with re

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