Culver’s eyes growth with brand messaging

Culver’s eyes growth with brand messaging

Nation’s Restaurant News speaks with company executives about the ‘Welcome to Delicious’ campaign and business in the year ahead

Culver’s Franchise Systems Inc. executives speak about their chain differently than other quick-service chains do. They call transactions “experiences” and gather their franchise partners at a “reunion,” not a convention.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.