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CPK promotion to thank returning guests with prizes

LOS ANGELES In a promotion designed to boost repeat visits, California Pizza Kitchen Inc. Wednesday unveiled a nationwide Thank You Card program in which guests can earn prizes and cash up to $25,000.

Through May 16, CPK plans to give customers of its full-service restaurants almost 2 million Thank You cards with a guaranteed prize, ranging from 10 percent to 20 percent off of their next CPK meal to trips, parties and cash. Each card will be delivered in a sealed envelope and is to be opened only by a CPK manager upon the guest’s return.

Other prices include dinner for parties of two to six; free CPK frozen pizza for a year; and a first-class trip for two on Northwest Airlines with four nights at a five-star hotel.

CPK operates, franchises or licenses 234 full-service restaurants in the United States, as well as 19 internationally, and 25 limited-service CPK ASAP locations.

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