Consumers split on effectiveness of economy in ads

NEW YORK The economy has played a starring role in many recent restaurant advertisements, but a new poll finds that marketers should be careful in how they call attention to the recession in their campaigns.

In a survey of 2,186 people by Adweek and Harris Interactive released Wednesday, consumers were split in their attitudes of marketing that mentions the economic turmoil. Twenty-seven percent of respondents said restaurant brands that referred to the recession in

Register to view the full article

Register to view this article

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.