CKE takes on McDonald’s in premium burger battle

CKE takes on McDonald’s in premium burger battle

CARPINTERIA Calif. Urging consumers not to fall for the “McHype” about McDonald’s new Angus Third Pounder burgers, CKE Restaurants, parent to Carl’s Jr. and Hardee’s, said Tuesday the premium burgers served at its chains are better — and the company is planning to back that claim with a money-back guarantee.

In addition, CKE also threw a stone at McDonald’s iconic Big Mac with the introduction of a new Big Carl burger at Carl’s Jr. locations, scheduled for Wednesday.

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