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Chains retool their pricing strategies

Chains retool their pricing strategies

McDonald’s decision to rethink its Dollar Menu underscores the severity of the situation. Faced with both rising costs and skittish consumers, operators large and small are re-evaluating menu strategies as they search for price points that will cover costs without alienating guests.

Nothing is free from scrutiny given the double whammy of the slowed economy and skyrocketing food, energy and labor costs. Operators are reconsidering

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