Casual dining gets serious

Casual dining gets serious

Without a single month of positive same-store sales for the sector since 2007, casual-dining restaurants have borne the brunt of the downturn. Operators and experts agree, however, that the largest segment of the industry may be down, but it is definitely not out.

On the segment’s to-do list for the years ahead is slashing units to correct what many say is an over-populated sector, improving and expanding menu offerings, and adding various price points to give consumers more choice

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