Keith Jackson, content supervisor for Burger King's ad agency Crispin Porter + Bogusky, talks about the burger chain's latest marketing intiative that sends the Burger King on the road to meet and hand out prizes to unsuspecting guests.
The in-person appearances also come with a virtual aspect, as the non-speaking mascot talks for the first time by chronicling and promoting the trip using a variety of social media-based tools.
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