MIAMI In an effort to serve gluten-sensitive customers, Burger King has introduced a list of its menu items and ingredients that are free of wheat, barley, oats and rye.
“We understand that our guests have individual dietary needs, and as part of our ‘Have It Your Way’ brand promise, Burger King Corp. offers menu items for individuals with gluten sensitivity,” said Cindy Syracuse, senior director of cultural marketing for Burger King Corp. “With our Gluten-Sensitive list, we’re making it easier for our guests to identify these choices.”
Burger King said the move to identify menu items that are safe for gluten-sensitive guests is part of its BK Positive Steps social responsibility program. Other nutrition-focused actions the company has taken under the program have included the introduction of more healthful kids' meals and trans-fat-free cooking oil. In addition, Burger King said it posts examples of meal combinations containing 650 calories or less each throughout its stores.
Miami-based Burger King has more than 12,000 locations worldwide.