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BK launches Homestyle Melt LTO

BK launches Homestyle Melt LTO

MIAMI Burger King Corp. has rolled out two “homestyle” melt sandwiches to be available for a limited time, including a sausage and egg breakfast sandwich and a bacon burger on sourdough bread.

The breakfast sandwich, the Honey Butter Homestyle Melt, features sausage, egg, honey-butter sauce and melted American cheese between two pieces of sourdough bread. The suggested price is $2.39.

The Bacon Double Homestyle Melt is available for lunch and dinner for $2.79. The sandwich has four half-slices of bacon, three slices of melted Swiss cheese and two hamburger patties covered with a garlic-cheese sauce and served on sourdough bread.

"Homestyle Melts are comfort foods Burger King style, with great, robust flavors and textures people associate with home," John Schafulberger, senior vice president of global product marketing for Burger King, said in a release.

Burger King is supporting the LTO with a series of broadcast ads featuring four moms who are angry at the King for encroaching on their turf by offering melted sandwiches served on soft buttery bread.

Miami-based Burger King operates more than 11,200 quick-service restaurants worldwide.

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