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BK expands Halloween costume line

BK expands Halloween costume line

MIAMI Burger King Corp. is targeting consumers who have longed to dress up like an ad icon for Halloween with a new super-sized version of its King mask and a full King costume.

The new, extra-large mask sells for $24.99. The small mask, introduced in 2005, is available for $12.99.

The deluxe King costume costs $69.99 and includes a robe, mask and oversized gold medallion.

Trick-or-treaters also can dress up as the star of Burger King’s viral-marketing campaign with a Subservient Chicken mask, $4.50

Burger King, which has more than 11,000 restaurants worldwide, is selling the items online and through such retailers as Target, Walgreen’s, Ricky’s NYC, Halloween Adventure, Spencer Gifts and Party City.

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