MIAMI Burger King Corp. is targeting consumers who have longed to dress up like an ad icon for Halloween with a new super-sized version of its King mask and a full King costume.
The new, extra-large mask sells for $24.99. The small mask, introduced in 2005, is available for $12.99.
The deluxe King costume costs $69.99 and includes a robe, mask and oversized gold medallion.
Trick-or-treaters also can dress up as the star of Burger King’s viral-marketing campaign with a Subservient Chicken mask, $4.50
Burger King, which has more than 11,000 restaurants worldwide, is selling the items online and through such retailers as Target, Walgreen’s, Ricky’s NYC, Halloween Adventure, Spencer Gifts and Party City.