BK to escalate the battle for breakfast with new $1 menu

MIAMI Burger King said it will add a breakfast menu of 10 items priced at $1 each on Feb. 19. The rollout is believed to be the first shift of the dollar menu, one of the quick-service sector’s most effective traffic-builders at lunch and dinner, into the hotly contested morning market.

The new array of $1items will include a new ham, egg and cheese sandwich, dressed with honey butter and served on a sesame-seed bun, that BK has dubbed the Hamlette. The 11,100

Register to view the full article

Register to view this article

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.