BK airs multimedia campaign tied to election

MIAMI Burger King is breaking a national TV and social-networking campaign on Facebook and MySpace today that plays off the Nov. 4 presidential election.

BK says the campaign’s aim is to encourage its customers to vote.  The TV spot is a montage of real Burger King drive-thru customers exercising their “Have it Your Way” right when placing orders.

The social-networking aspect of the campaign includes interactive Facebook and MySpace applications

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