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Baja Fresh plans new round of menu changes

THOUSAND OAKS, Calif. The Baja Fresh fast-casual chain said it plans to expand its menu with the Sept. 12 addition of two shrimp burritos, two versions of a meat-and-potato burrito, a tomatillo-mango salsa and chili.

The Cabo Shrimp Burrito is made with 10 shrimp that have been marinated in lime and garlic and then grilled. The shrimp are rolled in a tortilla with black beans, rice, jack cheese and tangy tomatillo and lime yogurt, according to the chain.

The Diablo Shrimp Burrito is made with the same shrimp, beans, rice and jack cheese, but features a chipotle sauce instead of the yogurt.

In addition, the 291-unit chain is launching The Big Beef Burrito, in spicy and regular versions, for $5.95 each. Intended to attract more East Coast customers but rolling out systemwide, the burrito is stuffed with ground beef and sliced potatoes. The regular version also includes a jack-cheddar cheese blend, while the spicy version is flavored with queso fundido.

The same ground beef is being mixed with black beans to make the chain’s first chili, which is topped with sour cream, jack-cheddar cheese and chopped fresh cilantro.

The tomatillo-mango salsa is made with toasted chile de Arbol and spices as well as tomatillos and mango.

The additions are the latest in a spate of changes to Baja Fresh's menu since the fast-casual brand was acquired for $31 million by an investment group led by Anaheim-based Cinnabon franchisee David Kim.

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