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wendys-breakfast-wars-during-coronavirus.jpg David Dee Delgado / Stringer / Getty Images News
Wendy's, a new breakfast competitor, has had breakfast consistently account for 8% of sales throughout the pandemic while McDonald's breakfast has faltered.

Breakfast after the coronavirus: Quick service and casual dining chains face challenges during the morning daypart

COVID-19 changed the dynamics of the breakfast wars and now the two opposing segments face unique challenges to survive

As dining rooms reopen following months of COVID-19-related stagnation, the breakfast daypart in particular has been a challenge for operators competing with quarantined customers making their eggs and pancakes at home.

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