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Golden_Chick_exterior.png Ron Ruggless

The Next Gen: Golden Chick

Next Gen brands are on the rise and on the cusp of breaking into the Top 200

This is part of the Nation’s Restaurant News annual Top 200 report, a proprietary ranking of the foodservice industry’s largest restaurant chains and parent companies.

What is it? Management characterizes Golden Chick as a concept targeting both quick-service and home-meal-replacement users through a variety of menu proteins and styles, including fried and roasted bone-in and boneless chicken, catfish, salads and sides. Its latest-generation restaurants typically take up about 2,200 square feet, seat 55 and generate approximately 70 percent of sales from takeout and drive-thru business.

Growth drivers: David Rutkowski, chief financial officer, said Golden Chick’s growth is fueled by its menu diversity and ongoing development of guest-facing technologies and design elements that support more convenient takeout and delivery, customer self-order and loyalty-program participation. He said the chain’s concentric expansion strategy, which accelerates brand recognition and trial by developing new markets adjacent to established ones, has it working to enter Louisiana, Arkansas and Kansas City, Mo.

Price point: Single items $3.50-$7; meal packages $20-$30 and up. The average check runs $8.50 to $12 — depending on daypart and whether the guest is an individual or visiting with family.

Headquarters: Richardson, Texas

The figures shown in the graphic above reflect Top 200 data for the Latest Year, with a fiscal year-end of December 2017.

Read More:
Introducing the Next Gen 
10 growing restaurant chains that could crack the Top 200

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