As its foodservice customers’ total business partner, The Coca-Cola Company has engaged a new strategic partner to support their success. CustomerX.i is a customer intelligence platform that analyzes outlets’ POS and loyalty data, delivering actionable insights to enhance guest loyalty and profitability.
By overlaying customers’ data with industry- and market-level trends, CustomerX.i and Coca-Cola make business recommendations to restaurants to increase guest visits and transactions. Early applications are new LTOs, menu optimization, personalized marketing and retargeting. Additionally, CustomerX.i and Coca-Cola measure the success of those efforts and continue optimizing recommendations.
At a time when operators must focus their attention on challenges related to labor and supply chain, CustomerX.i and Coca-Cola save them the time and complexity of analyzing data themselves. The strategic partnership benefits Coca-Cola customers from national chains to independent operators — and all those in between.