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2018 International 25: Virtual beers and facial recognition

2018 International 25: Virtual beers and facial recognition

Digital strategies drive sales, loyalty for International 25 foodservice brands

The digitization of the restaurant experience — and the many opportunities that stem from it — is one of the most important trends in foodservice. Smartphone ownership is rising worldwide, and a growing number of consumers are using their devices to interact with restaurant brands, researching menus, placing orders for takeout or delivery, and earning or redeeming rewards.

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