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Why you should start paying attention to the late-night daypart


White Castle is showing off the strength of its late-night business through a new merch line collaboration with Fat Joe, a rapper who has been nominated for several Grammy, iHeartRadio, BET and MTV Video Music awards. The merchandise includes shirts, shorts, and hats with “Night Castle” branding and pulls inspiration from street fashion and graffiti art.

The launch coincides with hip-hop’s 50th anniversary, with 100% of net sales proceeds benefitting Renaissance Youth Center, a Bronx-based nonprofit that helps young people through music classes, afterschool programming, tutoring, STEM, coding, and more.

White Castle and Fat Joe previously collaborated in 2022 for the month of “Joenuary,” where they collectively introduced the Spicy Joe Slider and Sloppy Fries and to celebrate Joenuary as a month dedicated to all things Joe. The Bronx native is a 2021 inductee into the Cravers Hall of Fame.

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