Skip navigation
$5 Chalupa Cravings Box
Taco Bell fans who spend more than $200 a year at the chain will log more points per spending. They will be part of the "Fire" loyalty tier.

Taco Bell’s revamped loyalty program features ‘Fire’ level for superfans

New rewards program allows fans to earn free food after reaching 250 points; top Taco Bell spenders earn more points per purchase, and get expanded perks

Taco Bell was one of the first quick-service chains in the industry to introduce a modern app in 2014. The following year, the brand launched a rewards game called Taco Bell Explorer, where fans could sync their social-media platforms, such as Instagram, to the Taco Bell app.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.