Taco Bell is inserting its brand into the family holiday meal of the most loyal fans this year with a new Friendsgiving Party Pack launched Wednesday.
Available on a first come, first served basis, the party pack is available for free to loyalty club members who reach “Fire!” Rewards status.
The elite group will be emailed a link with instructions on how to order the party packs, which include ready-to-heat Taco Bell-inspired items, like Cinnabon Delights Candied Yams; dinner rolls with hot sauce packet butter; Green Bean Casserole Supreme with the “cheesy and craveable components of a Taco Supreme;” and a Build Your Own Dessert Nachos option, with chocolate and caramel sauces and crunchy toppings to drizzle over shortbread cookies.
The dishes will be delivered in reusable ceramic Taco Bell-branded bakeware with Friendsgiving décor on Nov. 19.
Taco Bell has long offered Friendsgiving-related promotions and recipe suggestions, like a Shepherd’s Pie made from Crunchy Tacos. But this latest offering marks a growing trend of exclusive rewards for the most rabid fans.
McDonald’s operators in Chicago offered a party at the chain’s headquarters to its most loyal fan. Del Taco recently revamped its loyalty program into a tiered system with special rewards for heavy users. Chipotle Mexican Grill also recently added new Extras features to its loyalty program to “supercharge the superfans.”
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