Taco Bell is offering customers a free toasted breakfast burrito on Oct. 21 to celebrate its breakfast menu, the chain announced Tuesday. Along with the free toasted burrito, which will be available that day from 7-11 a.m. local time, the quick-service chain is releasing a new sleepwear collection on its website, The Taco Shop.
The Irving, Calif.-based brand’s line of Toasted Breakfast Burritos includes the Cheesy Toasted Breakfast Burrito, Hash Brown Toasted Breakfast Burrito and Grande Toasted Breakfast Burrito — each with a variety of traditional breakfast staples wrapped up and toasted.
The Cheesy Toasted Breakfast Burrito is made with eggs, nacho cheese sauce and sausage and retails for $1.29; the Hash Brown Toasted Breakfast Burrito offers a choice of bacon or sausage, eggs, three-cheese blend and a hash brown and is offered for $2.19; and the Grande Toasted Breakfast Burrito includes a double serving of scrambled eggs, three-cheese blend, potato bites, tomatoes, and guests’ choice of bacon or sausage, both starting at $2.89.
No purchase is necessary to receive the free burrito.
The collection of sleepwear includes an eye mask, men’s and women’s pajamas, slippers and a unisex robe ranging from $10 to $65.
To ensure fans wake up for the launch, the chain has rolled out a “Wake Up Call” allowing customers to text “Wake Up” to 1-866-WAKEUP3. They’ll then receive a prerecorded call reminding them that the free breakfast is happening.
Taco Bell has had breakfast at its locations since 2014, but competitor Wendy’s released breakfast last year and has seen massive sales increases since its launch. This is also not the first line of merchandise to be released this year from a quick-service brand. It is, however, the first sleepwear-specific collection to come out in 2021.
Click through the gallery to see the full sleepwear collection