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Subway targets families with Disney’s Aladdin promotion

Aladdin-themed games, free movie ticket tied to purchase of kids’ meal

Subway is raising awareness for its Fresh Fit For Kids meal with a tried-and-true family-focused marketing device: Disney.

The Milford, Ct.-based sandwich chain is giving away a free child’s ticket for Disney’s Aladdin, which premieres May 24, with every purchase of a Subway kids’ meal. The Fresh Fit For Kids meal will also come with one of four new collectible Aladdin-themed games.

The offer runs now through June 27.

The activities, mostly card games, include Aladdin Match Memory Game, Aladdin Cave of Wonders Game, Aladdin 3 Wish Game and the Aladdin Lamp Game.

Aladdin_CaveOfWonders_3D.jpgA Fresh Fit for Kids meal includes a mini sandwich, low-fat 1% milk and unsweetened apple sauce. 

The promotion comes as the brand has made several efforts to change its image over the past year through store refreshes and a partnership with Tastemade. Subway and the food media brand recently collaborated on a new “inspired by Tastemade” sandwich, The Green Goddess Tuna Melt.

Subway has also closed and or relocated hundreds of stores over the past year.

Aladdin_3WishGame_3D.jpgSubway reported to Top 200 researchers that its U.S. systemwide sales for fiscal 2018 were $10.4 billion, which was down 3.6% compared with fiscal 2017's $10.8 billion. The chain ended the year with 24,798 U.S. locations, all franchised, which marked a decrease of 4.3% from the preceding year's 25,908 locations.

Globally, Subway reported fiscal 2018 system sales of $16.2 billion and said it ended the year with 42,427 locations, compared with $17.3 billion and 43,912 year-end units for fiscal 2017.

Alan J. Liddle, senior editor of data and event content, contributed to this report.

Contact Nancy Luna at [email protected]

Follow her on Twitter @FastFoodMaven

TAGS: Marketing Menu
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