Subway is raising awareness for its Fresh Fit For Kids meal with a tried-and-true family-focused marketing device: Disney.
The Milford, Ct.-based sandwich chain is giving away a free child’s ticket for Disney’s Aladdin, which premieres May 24, with every purchase of a Subway kids’ meal. The Fresh Fit For Kids meal will also come with one of four new collectible Aladdin-themed games.
The offer runs now through June 27.
The activities, mostly card games, include Aladdin Match Memory Game, Aladdin Cave of Wonders Game, Aladdin 3 Wish Game and the Aladdin Lamp Game.
A Fresh Fit for Kids meal includes a mini sandwich, low-fat 1% milk and unsweetened apple sauce.
The promotion comes as the brand has made several efforts to change its image over the past year through store refreshes and a partnership with Tastemade. Subway and the food media brand recently collaborated on a new “inspired by Tastemade” sandwich, The Green Goddess Tuna Melt.
Subway has also closed and or relocated hundreds of stores over the past year.
Subway reported to Top 200 researchers that its U.S. systemwide sales for fiscal 2018 were $10.4 billion, which was down 3.6% compared with fiscal 2017's $10.8 billion. The chain ended the year with 24,798 U.S. locations, all franchised, which marked a decrease of 4.3% from the preceding year's 25,908 locations.
Globally, Subway reported fiscal 2018 system sales of $16.2 billion and said it ended the year with 42,427 locations, compared with $17.3 billion and 43,912 year-end units for fiscal 2017.
Alan J. Liddle, senior editor of data and event content, contributed to this report.
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