Starbucks is promoting former senior vice president of digital customer experience, Brady Brewer, to chief marketing officer. He will replace the previous CMO, Matthew Ryan, starting in March 2020, Starbucks CEO Kevin Johnson said in a letter to employees.
Brewer, left, will directly report to chief operating officer Rosalind Brewer and will lead the development and execution of Starbucks’ marketing strategy, from managing the food and beverage portfolio, to taking charge of customer experience, brand management, data analytics, and consumer insights, and making sure that “the customer is at the heart of everything Starbucks does,” according to the Starbucks website.
In addition to working as the senior vice president of digital customer experience, Brewer also has experience working for Starbucks’ international branches. He served as chief operating officer of Starbucks Japan and senior vice president of the China/Asia-Pacific region. Prior to joining Starbucks in 2001 as a marketing manager, Brewer worked for Microsoft and Visio Corporation. He is also a “Certified Coffee Master,” and is an expert in coffee history and brewing, as per Starbucks standards.
Brewer will be replacing Matthew Ryan, who worked for Starbucks since 2013 as both global chief strategy officer and chief marketing officer since May 2018. Previously, Ryan was a senior vice president for the Walt Disney Company. Starbucks did not comment on Ryan’s future career moves.
As of Dec. 29, 2019, Starbucks had over 31,000 stores globally.
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