Popeyes Louisiana Kitchen is introducing an updated logo and refreshing its store design in a remodel that debuted recently in Marrero, La., near the brand’s roots in New Orleans.
The quick-service chicken division of Toronto-based Restaurant Brands International Inc. said on Friday that the new look, based on the now-all-orange logo, would extend to paper goods as well.
“Fans can expect to see the new visual identity continue to roll out across Popeyes restaurants from packaging including to-go bags, cups and boxes, as well as uniforms and other merchandise,” Popeyes said.
As part of the reimaging at U.S. restaurants, Popeyes said it recently opened its first remodeled restaurant in Marrero, La., just across the Mississippi River southwest of downtown New Orleans, where the brand was founded in 1972.
“The powder coated metals in the furniture and counter design are inspired by the iconic Saint Charles Market Car, utilitarian spaces and handcrafted details nod to the creative culture of the Bywater in New Orleans, and the personality and artwork celebrate the creole heritage that’s been passed down over generations,” the company said in a statement.
“This new image is being piloted in the U.S., with aims to expand nationally across existing and new restaurants,” it said. The exterior features “hand-drawn” imagery and typefaces.
Newly remodeled Popeyes® restaurant in Marrero, Louisiana: The clean, contemporary white exterior serves as a canvas for the joyful pops of color from palette and hand-drawn iconography in such taglines as “Love That Chicken.”
Since the introduction of its improved chicken sandwich last August, which sold out immediately and created a social-media frenzy, the Popeyes brand has built its same-store sales increases.
In federal filings Thursday, parent RBI said Popeyes same-store sales increases in the third week of May were up more than 40% Earlier in May, RBI said that despite stay-at-home coronavirus orders broadly affecting U.S. restaurants in March, Popeyes posted same-store sales growth of 29.2% in the market during the first quarter.
After opening in Brazil, Spain and other international markets over the past 18 months, the company on May 15 opened its first restaurant in Shanghai and marked its development into China.
The new domestic image was created in partnership with the design firms Brand Bureau and Linehouse.
Popeyes has 3,300 restaurants in the United States and around the world.
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