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MCD_BANK OF KIOSKS _RESIzeCreditLuna.jpg Nancy Luna
McDonald's plans to add Dynamic Yield's automated upselling tech to in-store kiosks.

McDonald’s outlines major technology goals for 2020 and beyond

AI-powered menu boards, kiosks will lead customer experiences; CEO Chris Kempczinski, now on Twitter and Instagram, holds global town hall Thursday

During his first earnings call as CEO of McDonald’s Corp., Chris Kempczinski made it clear that fueling growth at the chain would largely be driven by giving consumers what they demand: engaging and easy digital experiences.

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TAGS: Technology
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